By Darren Rowse Having thought through whether you should blog for money it is now worth taking a look at some of the different models for doing so. I tend to break the different models that bloggers are using to make money from blogging into two areas – Direct and Indirect methods. Direct Income Earning Methods [...]
There are two primary uses for online advertising, which, if utilised correctly, can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium. If response or immediate sales are your objectives then a measurable Internet advertising plan becomes a powerful marketing weapon. By calculating precise [...]
Pay Per Click (PPC) is an online marketing technique where the marketer places a text advert alongside relevant search results on a search engine. The position of the advert is determined through a bidding system whereby, in simple terms, the highest bidder gets the top position. The marketer only pays for the advert when the [...]
Google AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger. With searches on [...]
Google’s AdSense is perhaps the fastest and easiest way to generate revenue from a website that contains great content. If you’d like to see an example of Google AdSense in action, visit this page about what is the best day to purchase a cars. On the left side of the page, you’ll see “Ads by [...]
What exactly is web hosting? – In a nutshell, web hosting is a like a folder or directory on your computer, except it’s on a computer that’s connected to the Web 24 hours a day, 7 days a week. And, anyone on the web can read what you put in it. To use a web [...]
Reverse domain hijacking is the practice of inequitably unseating domain name registrants by accusing them of violating weak or non-existent trademarks related to the domain name. A widely regarded case of reverse domain name hijacking occurred in 2000, when the Deutsche Welle attempted to acquire the domain dw.com from software company Diamond Ware. This attempt [...]
Domain tasting is the practice of a domain name registrant using the five-day “grace period” (the Add Grace Period or AGP) at the beginning of the registration of an ICANN-regulated second-level domain to test the marketability of the domain. During this period, when a registration must be fully refunded by the domain name registry, a [...]
Domainer is a slang term for referring to individuals, companies, or organizations whose business model includes accumulating a portfolio of generic internet domain names. They consider their conduct in buying, selling, and developing domain names to be in the same spirit as real estate investing. Domainers generate revenue via domain parking as well as through [...]
Although the general public may compare domainers to cybersquatters, the official term cybersquatting only applies to trademark infringement. Legal domainers avoid domain names that infringe on intellectual property and they avoid typosquatting domain names that are similar to intellectual property. Those who are not domainers may compare them to ticket scalpers, but domainers compare themselves [...]